Marketing and Growth Strategy
Identifying the path to growth continues to be the Holy Grail for today's marketers. We can help you see the market and competitive opportunities that align with your strengths and competencies, and develop the plan to lead the category in to the future, whether through new products, targets, channels or acquisitions.
Recent work has included:
-
Challenger Brand strategy
-
Acquisition strategy and vetting
-
New category/market entry
-
Target refinement
-
Competitive strategy
-
Brand positioning
-
Segmentation
Perspective:
"Discovery consists of seeing what everybody else has seen and thinking what nobody else has thought"
--Albert von Szent-Gyorgi
Client Story
Perspective:
"The greatest challenge to any thinker is stating the problem in a way that will allow a solution"
Bertrand Russell
Situation: Convenience/Gas Retail Chain sought to reinvent customer loyalty to mitigate turbulence in oil pricing. Program integrated pump and store behavior, vendors and affinity partners, product and service to compel stronger chain loyalty.
Client Perspective: "I had the opportunity to use Bob's expertise in the development of a new-to-the-market consumer service. His technical expertise in areas such as market research, market structure and analysis were exemplary, but it was his ability to understand and contribute to the overall business strategy that truly stood out. His strategic perspective enabled him to identify key steps in the business development process and add value just where it was needed most." Ross Elkin, VP Marketing