Customer and Channel Strategy
The retail landscape is more dynamic than ever, as the shopper claims more power in this era of commercial democratization. Retail consolidation, e-commerce, evolving brick-and-mortar channels, spending productivity and Direct To Consumer are only a few of the challenges and opportunities facing our industry today. Knowledge Amp's analytically-based strategic approach generates recommendations that will build your business with your customer.
Recent work has included:
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Trade promotion strategy and optimization
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Trade systems and processes
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Channel prioritization and entry
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Organizational and competitive competencies
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Joint Business Planning
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Sales training
Perspective:
"In preparing for battle, I have always found that plans are useless, but planning is indispensable."
--Dwight D. Eisenhower
Client Story
Situation: Mid-sized Natural Pet Food manufacturer desired to revamp its trade strategy and planning process. Customer segmentation, new Joint Business Planning processes and analytically-based promotional best practices were installed to significantly advance the organization's promotion and planning competence.
Client Perspective: "The Knowledge Amp team learned our business so quickly and developed strategies and processes that fit where we are and where we're going. Analytically, they maximized the value of our imperfect data, and brought in external insights and knowledge that made for more compelling strategies. They trained the organization in the application of their insights and even worked with our biggest customer teams one-on-one to make sure that the plans were both effective and efficient. It was a giant leap forward. Roger Parsons, VP Sales