Farewell, Aunt Jemima
The shame that was slavery can't be undone, but we can remove reminders of that era so that we unequivocally reject its principles & memory.
Make Today "One of these days..."
Use your found time today to tackle some of the things that you've been wanting to do "One of these days..."
On Walking a Mile in Your Customer’s Moccasins
Understanding the challenges and motivations of your customer is a prerequisite to building capabilities and products that hit the mark.
Category Strategy for the Millennial Generation
Millennials have changed the market. Isn't it time for Category Strategy to catch up?
Sears was Amazon before Amazon
In a hundred years will the industry be celebrating Amazon's ability to continually adapt to changing technology and consumer trends?
Will Amazon Go Go?
The mere existence of Amazon Go is an acknowledgement of the limitations of e-commerce. That’s not a disparagement of Amazon but rather plau
Stopping up the Promotional Money Pit
Are you doomed to Wanamaker's conundrum of "I know half my budget is wasted I just don't know which half?"
Four steps to seeing your Customer Forest...and differentiated sales strategy
Insight into how you win across customer segments should guide your capability development, resource allocation and broader sales strategy
Useless Plans
"In preparing for battle, I have always found that plans are useless..." Dwight D. Eisenhower
A Disruptor's Creed: "Fill what's empty. Empty what's full. Scratch where it itches
Disruptive brands live by Alice Roosevelt Longworth's words: Fill what's empty. Empty what's full. Scratch where it itches.
