Sears was Amazon before Amazon
In a hundred years will the industry be celebrating Amazon's ability to continually adapt to changing technology and consumer trends?
Stopping up the Promotional Money Pit
Are you doomed to Wanamaker's conundrum of "I know half my budget is wasted I just don't know which half?"
Useless Plans
"In preparing for battle, I have always found that plans are useless..." Dwight D. Eisenhower
A Disruptor's Creed: "Fill what's empty. Empty what's full. Scratch where it itches
Disruptive brands live by Alice Roosevelt Longworth's words: Fill what's empty. Empty what's full. Scratch where it itches.
